Journalism: Native advertising and college media

journalism 1 Minute

Navigating native advertising in college media: Sponsored content finding a niche in college media marketing

I was asked by College Media Review editor Lisa Lyon Payne to do some reporting on college reporting for CMR. I reported on how student journalists and their advisers are starting and managing native advertising in their newsrooms. You can read the whole story here. 

Published by Matthew Salzano

I'm a communication and rhetorical studies scholar.

Published

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