DEC. 5, 2014 –– She sees you when you’re walking around campus, she knows when you’re checking her blog and she’s been listening to your comments — much like Santa Claus, junior LuteLooks editor Grace Takehara is delivering gifts this winter.With a new website, new contributors and new content, Takehara is taking steps to make sure the blog she started in 2013 doesn’t become “stagnant.”
To begin grand changes to LuteLooks, Takehara has been working on transitioning from Tumblr, a blogging site which functions almost like a social network, to Squarespace, a more traditional website hosting service.
Takehara held two focus groups to find out where students turned for content when they woke up in the morning. She determined that the goal was a visual, up-to-date and easy-to-use website.
With that in mind, the new website — of which The Mast has been given a small preview — focuses on large images, easy-to-read text and minimalistic design.
After four months of research and design, the new website will unveil Jan. 15.
In addition to a new online space for LuteLooks, there are new voices.